Job Description
Key Responsibilities:
Keep abreast of developments in the Real Estate Market in Kenya and internationally.
Develop a marketing strategy and implementation plan.
Implement the marketing strategy including managing the regular digital and social media content, presence and updates for the company.
Promote the company brand, services and property portfolio through marketing activities such as advertisements and articles on digital and social media platforms, industry events and occasionally on print media
Update website content – company website, social media and marketing websites
Forward enquiries to the Sales Team
Provide regular activity and performance reports
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online product
Undertake any ad hoc duties associated with the marketing function, including working with external agencies such as advertising companies, partnering agencies and maintain records
Carry out other related tasks as might be required from time to time.
Job Requirements
Qualifications and Experience
Bachelors or Higher Diploma in Marketing or similar
Demonstrable experience in digital and social media marketing
A competent user of web platforms for marketing.
A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint, Microsoft Excel and design programmes such as Adobe Photoshop, Adobe In-Design and Illustrator
Experience marketing real estate would be an added advantage
Key Skills
Research skills for information related to real estate and positioning the Company in the market
Writing and editing skills for content on various print and digital media platforms.
Photo and video production and editing skills for posting on various print and digital platforms
Graphic design skills and knowledge of design programs such as Adobe Photoshop, Adobe
In-Design and Illustrator, for design and image editing.
Web skills: sound understanding of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
Presentation skills; for external audience and internal deployment – to explain coherently to team members the marketing strategy, their part in it, how digital technologies work etc.
Additional Skills
Good organization and administrative skills
A strong team player
Ability to perform with minimal supervision
Ability to adopt a flexible approach to meet the needs of the business.
Personal attributes
High integrity
Articulate and self-confident
Professional and highly self-motivated
Ability to manage assigned tasks in a proactive and efficient manner
Adaptable and able to work in an environment of fluctuating workloads
Must display a high degree of emotional maturity
To Apply:
Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time Telephone number to the email address: jobs1@hcsafrica.com with Marketing Executive-Real Estate on the Subject line. Candidates MUST indicate their Current and Expected salaries.