Job Description
• Education: Bachelor’s.
• Job Type:Permanent.
• Location:Nairobi, Kenya.
• Career Level: Junior Level.
• Salary: Monthly Gross Salary: Ksh. 80,000 (Approx. 800 USD) depending on skills and experience.
• Deadline: 10th November 2021.
Our client, a country-wide leader in assembly products within the Automotive, Metal, Wood, Mining and Engineering industries for over 24 years is looking for a Digital Marketing Executive. The successful candidate will be responsible for implementing digital marketing activities across a broad range of digital marketing channels.
Key Responsibilities:
• Assist the team in the development of the overall digital marketing strategy to build a lasting online connection with customers.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
• Manage and maintain an online presence through owned media including website, mobile app, and email/CRM software.
• Manage the creation of relevant and engaging digital content for publishing onto various online platforms.
• Manage social media marketing campaigns on all Social media accounts (LinkedIn, Twitter, Facebook, YouTube).
• Manage digital advertising campaigns (SEM, Display, Social).
• Manage online newsletters and promotional emails campaigns and manage their distribution through various online channels.
• Manage the website, keeping it up to date with relevant & creative content in line with metrics.
• Conduct research on online market trends, brand audiences, competitors, and end-to-end consumer journey and provide suggestions for improvement.
• Stay updated on emerging digital tools and platforms, trends, new technologies, and share insights with the marketing team.
• Optimize corporate website in collaboration with designers to improve user experience.
• Prepare and manage a digital marketing campaign budget in line with the overall.
Qualifications:
• Bachelor’s degree in Marketing, Digital technologies, or relevant field.
• 4 years Proven working experience as Digital Marketer or similar role.
• Must have good knowledge of all different digital marketing channels: (social media, Google AdWords and email campaigns and SEO/SEM).
• Hands-on experience with Web analytics tools (e.g., Google Analytics) and CRM software.
• Skills and experience in creative content writing.
• Familiarity with web design & video marketing.
• Analytical mindset and critical thinking.
• Excellent interpersonal and communication skills.
Apply for this Job.