Job Description
Digital Marketing Specialist , Heritage Insurance Group .
Job Summary
The role is responsible for growing and managing our online presence in order to increase brand awareness and enhance the marketing efforts.
Digital Marketing Specialist
Qualifications
• Bachelor’s degree in Marketing, Communications, or related field.
• Certifications such as Google Analytics, Google AdWords, Facebook Blueprint, YouTube Certification, Hub Spot or other digital marketing certifications are highly desirable
Experience
• 5 years of experience as a Digital Marketing Executive or similar role using digital marketing to support customer acquisition and retention.
• Management of social media channels to foster brand affinity, quality engagement and growth
• Experience of working with external vendors to deliver results
Competencies
Technical Competencies
• Understanding and knowledge of marketing and communication processes and procedures
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other digital media platforms
• Understanding of SEO and web traffic metrics
• Experience in audience and buyer persona research
• Good understanding of digital media performance metrics
• Familiarity with web design and publishing tools (CMS)
• Advertising agency background is useful
• Good understanding of insurance market is desired
• Crisis management skills
• Ability to manage social media presence while ensuring high levels of web traffic and customer engagement
Core Competencies
• Adhering to principles and values
• Delivering results and meeting customer expectations
• Following instructions and procedures
• Coping with pressures and setbacks
• Relating and Networking
• Analyzing
• Working with people
• Applying expertise and technology
• Learning and researching
• Presenting and communicating information
• Achieving individual work goals and objectives