Job Description
Qatar Airways is currently looking for Marketing Officer Nairobi, the role will have to assist the station head in the planning, development and execution of all ATL and BTL marketing activities, so as to drive revenue and grow loyalty of QR products to all major accounts and target market segments, in accordance with agreed business plans.
Prepare the year Marketing Plan in accordance with the Company objectives and Revenue targets to support sales and the achievement of them in all selling channels (BSP, Direct and QR.COM). Responsible for guaranteeing the correct communication, image and exposure of Qatar Airways according to the company requirements.
Role Accountabilities
• Support Country Manager to plan according to Head Office and Regional Office guidelines the annual Marketing Plan for station within the assigned budget to enhance the product position and to meet revenue objectives.
• Support in the development of target-oriented campaigns based on customer segmentation and market intelligence.
• Source and share market research, insight and trends that will improve the quality of the campaigns delivered in the region.
• Ongoing measurement and optimization of all marketing budget spend to ensure objectives are being met.
• Observe and comply with all procurement, finance and contractual policies and procedures to ensure the region is compliant with company requirements.
• Work with Finance to ensure suppliers are paid on time and expenses are being accrued.
• Ensure brand, messaging, style and tone consistency is always maintained,
• Assist in developing all marketing artwork and messaging with the support of RMM and HO.
• Propose and contribute in developing and executing new and innovative initiatives.
• Assist to deliver events and exhibitions to the required QR standard.
• Respond to all communications in a timely manner.
• Deliver ongoing and timely reports requested by CM and RMM.
• Ensure post activity and campaign evaluations are produced, identifying effectiveness of activity and quantitative ROI.
• Support to evaluate sponsorship proposals for and submit to RMM.
• Source and develop marketing collateral and merchandise as per QR guidelines.
• Monitor promotional/ giveaways/collaterals stock.
• Launch press release/ newsletters focusing on major QR developments (Local/ Global).
• Support to develop and execute integrated PR campaigns as well as new and innovative PR opportunities and stories.
• The position involves a close communication and liaison with the Sales team, E-Commerce, Pricing and CM to understand and support the company objectives and achieve the targets.
• Perform other department duties related to his/her position as directed b the Head of the Department.
Qualifications
• Relevant College or University qualification to min Bachelor's level
• Minimum 4 years relevant experience
• Seasoned marketing generalist, financial services industry experience preferred
• Strategic marketing, planning and analytical skills.
• Proven ability to develop, maintain and foster relationships with all levels of company management, alliance partners and vendors.
• Proven ability to establish quantifiable goals, as well as manage resources in order to successfully attain business line objectives
• Fully conversant with Marketing requirements and office routine.
• PC literate with sound knowledge of Word/ PowerPoint/ Excel.
• Must have good idea in solving abilities.
• Maintaining excellent track of region budgets.
• Ability to prioritize, organize and coordinate projects; effectively present and resolve critical business initiatives within corporate functional areas.