Job Description
Key Requirements:
• Assist the Marketing Consultant and any agencies employed with the implementation of the company’s brands and their strategies
• Work with the Marketing Consultant and sales team to ensure all marketing efforts serve to achieve immediate and long-term business goals
• Work with the Marketing Consultant to prepare marketing activity reports and metrics for measuring program and campaign success
• Work with the sales team to provide market research, competitive analyses and consumer trends
• Closely oversee campaigns with any agencies from inception to completion to ensure return on investment.
• Support on packaging development, campaigns, including the development of briefing documents, ownership & deliverables and oversee execution
• Manage, maintain and develop internal tools, including company websites, social media and online presence, print and conventional media.
• Manage, maintain and grow all social media channels, websites and online presence
• Conduct research to analyze market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements
• Continually manage partnerships and create content for all the digital channels
Qualifications
• Bachelor’s Degree in marketing, Communications or Media Relations
• Must have good knowledge of all different digital marketing channels
• Good analytical and reporting skills with excellent attention to detail.
• Excellent writing, communication, and presentation skills
• Proactive and punctual
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Some graphic design experience is an added advantage
• Flexible to travel across different counties.
• Passion for Farming is an added advantage