Job Description
Job Purpose
The purpose of the role is to develop and oversee the execution of Marketing and Business development strategies leading to business growth through market expansion, competitive products, and maintenance of positive customer relationships, all geared to achieving Society’s goals and objectives.
Key Responsibilities
• Developing and implementing Sacco’s marketing, and business development strategy.
• Developing and implementing the Business Plan with a focus on growing business volumes, customer base
• Spearheading development and review of products and solutions tailored to meet customers’ needs and requirements.
• Ensuring that the business development team is delivering as per the targets set and in line with customers’/members’ expectations
• Carry out market research to determine the overall demand for the company’s products, future product developments and business opportunities
• Collecting and analyzing market intelligence and using the same to enhance SACCO’S competitive strategies
• Develop and implement initiatives for maintaining strong relationships with existing customers as well as develop new relationships that guarantee business growth.
• Identify new marketing opportunities and ensure the effective development and promotion of the Society and its products;
• Provide strategic guidance on marketing, communications and business development opportunities that are effective and generate positive and measurable results;
• Develop and implement an appropriate marketing communication and brand strategy in line with the Society’s strategic plan;
• Develop and implement the marketing plan in line with the business growth objectives;
• Enhance customer experience through effective customer relationship management
• Ensure that the customer experience is given top priority and develop proper feedback mechanisms
Requirements
• Bachelor’s degree in Marketing/Business Administration from a recognized institution.
• At least 4 years of banking/SACCO experience in a marketing and Business Development role.
• Team player with excellent planning, organization, communication and interpersonal skills
• Results-driven with a track record of demonstrable networking, selling and ability to identify new opportunities.
• Proven experience in customer and market research
• Must have demonstrated ability to handle departmental budgets, resources, processes, projects and relationships
• Must demonstrate the ability to handle multiple and conflicting priorities, and work under strict deadlines.
• Should be an effective communicator with the ability to handle both internal and external communication