Job Description
PRINCIPAL OFFICER, CORPORATE COMMUNICATIONS GRADE
LVSWWDA 4 – REF: LVSWWDA/PCCO/2023/03 – (1 POST)
a) Job Description
Duties and responsibilities entail;
i. Incorporating online tools and in-person networking to create relationships and
ultimately build the Agency’s brand, both online and offline
ii. Content creation – writing blog posts, articles, newsletters, communications
materials, and material for social media channels.
iii. Social media marketing – creating, managing and growing the Agency’s presence
through blogs, Twitter, Facebook, and other strategically relevant online
properties.
iv. Events and event planning – attending industry events and planning meetups for
LVSWWDA leadership.
v. Managing incoming media requests and building relationships with industry
journalists; creating, executing and measuring media campaigns.
vi. Responsible to overlook the customer support – collecting reports, and
forwarding clients feedbacks to the management.
vii. Managing any online feedback forums.
viii. Implement strategic communications plans and to provide local market insight
for the authorities public-facing communications.
ix. Analytics – Using Google analytics and other measurement tools to provide
reports on metrics, and continually find ways to improve on those metrics
through testing and new initiatives.
x. Work with journalists, media producers, editors and strategic influencers.
xi. Gathering information and programmes and significant events in a specific
LVSWWDA Cluster area.
xii. Responsible for scheduling media interviews.
xiii. Assist in developing media plans, distribute and follow up media releases, book
interviews and respond to media request.
b) Person Specification
For appointment to this grade an officer must have:
i. A minimum of eight (8) years’ experience in relevant work experience three
(3) of which should have been at the level of supervisory level.
ii. Master’s Degree in Public relations, Communications, Journalism, Marketing,
International relations or any other equivalent qualifications from a
recognized institution.
iii. Bachelor’s Degree in Public relations, Communications, Journalism,
Marketing, International relations or any other equivalent qualifications from
a recognized institution.
iv. Professional qualification and membership to a professional body where
applicable
v. Management Course lasting not less than four (4) weeks from a recognized
institution.
vi. Proficiency in computer applications.