Job Description
• Identify and define the objective of an assigned marketing research project; determine the best methods to use to meet those objectives
• Draft questionnaires, polls, surveys and other data collection resources
• Research and compile data related to current product market, customer demographics and interest and factors influencing product demand; analyze results to identify ways of maximizing sales and market penetration of current products.
• Compile data related to competitors’ products such as pricing, sales and marketing or distribution methodology.
• Summarize and analyze data; make recommendations related to research findings.
• Report findings, complete with graphs illustrating data and written text explaining complex findings.
• Identify potential new products or markets through research.
Requirements
• A degree in marketing, communications, or media, or training with social media.
• Knowledge of SEO best practices.
• Experience as a social media assistant, content creator, or a similar role.
• The ability to analyze data (specifically related to user behavior and engagement).
• Excellent communication skills.
• The ability to provide constructive criticism.