Job Description
Brand Communications Manager Job
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Job Title: Brand Communications Manager
Hiring Organization: MPESA Foundation Academy,
Location – Locality: Thika
Location – Region: Kenya
Industry: Education
Job Type: Full Time
Salary: KES Competitive
Date Posted: 08/29/2023
Overall role purpose:
As the Brand Communications Manager at MPESA Foundation Academy, you will be responsible for developing and executing comprehensive brand management and marketing strategies to enhance the reputation and visibility of our institution. Your role will encompass various aspects of brand communications, digital marketing, social media management, market research, and budget management to ensure the Academy’s mission and values are effectively communicated to our key stakeholders and target audience.
As the Brand Communications Manager, you will play a crucial role in shaping the Academy’s public image, driving admissions and enrolment, and ensuring our messages reach the right audience. This is a dynamic and creative individual who will further elevate the MPESA Foundation Academy’s brand and impact in the education sector.
Qualifications and Experience:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in brand management, marketing strategy development, and digital marketing.
• Strong analytical and data-driven mindset with proficiency in digital analytics tools.
• Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
• Demonstrated ability to manage budgets and track expenses effectively.
• Experience in market research and competitor analysis.
• Familiarity with the education sector and an understanding of youth and parent audiences is a plus