Job Description
Job Description: The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.
Key Responsibilities:
1. Develop marketing strategies that align with the organization’s business goals
2. Stay up-to-date with emerging digital marketing trends and technologies
3. Identify trends and insights
4. Allocate marketing investments
5. Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
6. Manage the organization’s website and maintain it, keeping best practices in mind
7. Create, optimize and track content for the website and social media platforms- to ensure the production of engaging content and optimize user experience
8. Work with various content formats such as blogs, videos, audio podcasts, etc.
9. Track the website traffic flow
10. Implement and analyze performance metrics
11. Measure and assess goals vis-à-vis ROI
12. Device experiments and conversion tests
13. Provide internal reports on a regular basis
14. Execute new and creative collaborations among technologies and platforms and Collaborate with cross-functional teams
15. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs
Qualifications:
• Degree in marketing, communications, or related field
• 5+ years of experience in digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills
Job Category: Digital Marketer
Job Type: Full Time
Job Location: Kenya Nairobi City