Job Description
Description
Maisha Bora SACCO Society Limited is looking for a self-driven and results-oriented person to fill the position of Marketing Relationship Officer reporting directly to the Marketing Supervisor
Job Purpose
The Marketing Relationship Officer will be responsible for business development and growth through various initiatives with the intention of growing the Sacco Market portfolio to achieve the intended financial growth. The position holder will be expected to use various initiatives to retain and grow membership, loan and FOSA products.
Job Description:
• Member retention through relationship management, group and company visitation as per the marketing plan and weekly schedules.
• Savings and deposits mobilization of new and existing members
• Carrying out recruitment of new members (top premium customers).
• Activation of dormant accounts as per the set targets
• Continuous and timely marketing of the SACCO products and services.
• To enhance growth in quality loan portfolio through creation of awareness of new and existing products to existing and potential members.
• Carry out marketing campaigns and ensure they are executed within budget limits
• Managing new corporate business relationships, generating and negotiating new income for the Sacco at an agreed growth-oriented annual target and following through on potential new business opportunities
• Close new business deals by coordinating requirements; developing and negotiating contracts; and integrating contract requirements with business operations.
• Conduct Marketing activities based on knowledge of the customers segments and target market, so as to deliver products and services that satisfy the market segments
• Participate in training programs to the Sacco members
• Support the development, launching and promotion of new value-adding products
• Conduct customer satisfaction surveys and recommend ways of improving member satisfaction
• Any other duty assigned from time to time
Minimum Requirements:
• A Bachelor’s Degree in Marketing, Economics, Commerce or Business Management Business related degree, bias in Marketing preferred
• At least 3-5 years of experience in a similar environment preferably a financial institution
• Ability to lead and work within a team
• Market intelligence and business development skills
• Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution