Job Description
Job Title: Manager, Marketing & Corporate Communications
Ref No: KoTDA/HR59/2023
Grade: KoTDA 3
Terms of Service 5 Year Contract, Renewable Subject to Satisfactory Performance
Department Business Development & Innovation
Duty Station Konza Technopolis
Job Purpose The purpose of this job is to oversee development and implementation of
integrated Marketing and Corporate communications strategies to improve
the global competitiveness, positioning and economic sustainability of Konza
Technopolis that will lead to the achievement of business growth as envisioned
in the Corporate strategy.
Reporting Mechanism Reports to the Chief Manger, Business Development & Innovation
Job Specification Duties and responsibilities
i. Manages marketing and brand strategies, positioning, tracking and
measuring the performance to inform future activity.
ii. Monitors and Measures marketing effectiveness by identifying
appropriate metrics.
iii. Develops and manages appropriate channels and partners to meet
changing customer needs and business goals
iv. Manages and disseminates content in all the organizations touch
points
v. Conducts customer and marketing research
vi. Contributes and determines competitive positioning of Konza
Technopolis
vii. Implements marketing programs to deliver value and attract and
retain Investors and investment
viii. Influences digital strategy within the Authority and Leads the
implementation of digitally enhanced marketing strategy
ix. Advises KOTDA clients on the KOTDA program incentives, rules and
regulations.
x. Creates Authority wide customer orientation including change
management
Person Specification For appointment to this grade a candidate must have: -
i. A minimum period of ten (10) years relevant work experience three
(3) years of which should be in a management position;
ii. Master’s degree in social sciences, Marketing, Business administration,
Business Management, communication or any other equivalent
qualifications from a recognized institution;
iii. Bachelor’s degree in social sciences, Marketing, Business
administration, Business Management, communication or any other
equivalent qualifications from a recognized institution;
iv. Professional qualification and membership to a professional body
where applicable;
v. Management course from a recognized institution;
vi. Shown merit and ability as reflected in work performance results; and
vii. Proficiency in computer applications.