Job Description
Brand & Innovations Officer Job Reference: BIO/COMMS/02/2024
The Brand & Innovations Officer contributes to AGRA’s Brand & Innovation function focusing on the management and favorable customer experiences through management of AGRA’s brand and sub brands.
The ideal candidate will work cross-functionally to support consistent messaging and communication of the corporate brand through the development and execution of brand strategies and oversee the consistent application of approved brand identity through applied elements, deliverables, and processes within AGRA 3.0 Strategy.
Key Duties and Responsibilities:
• Formulate multiple brand strategies and collaborate on multi-media strategy design and implementation.
• Enhance brand identity through the creation and dissemination of brand personas and positioning.
• Define core brand messaging framework.
• Develop stakeholder Persona’s and create brand processes and systems across multi-media.
• Author key content deliverables including strategic Point of View (POVs), audits, content matrices, content models, journey maps, and taxonomies.
• Create and maintain an effective content calendar.
• Monitor web/analytics and content trends in service of Communications & Advocacy objectives.
• Advise and respond to organization brand management requests establishing an effective traffic management system.
• Establish and maintain strong working relationships with internal and external stakeholders to ensure efficient delivery of tasks.
• Monitor competitive landscape for gaps.
• Transform data into insights to continuously evolve and refine brand strategies.
• Enhance the growth of online community by tracking brand voices tone.
• Monitor online brand experiences and report on favorable and unfavorable experiences.
Key Qualifications and Experience required:
• Degree in Marketing, CIM, Business or any related field.
• Professional qualifications in Digital Media Communications, or project management will be an added advantage.
• Experience using latest technology tools to measure brand equity.
• Must possess working knowledge of new media.
• Adept and in-tune with new media tools and technologies with experience on digital management systems and various online measurement platforms and tools.
• Extensive expertise in Digital marketing.
• Demonstrated ability to work in close collaboration with staff and partners from multicultural backgrounds.
• Must be results-oriented, accountable, proactive, and able to work on behalf of AGRA with a wide range of stakeholders.
• Must possess knowledge on big data management with analytical skills and attention to micro details.
• Demonstrate ability to translate program-based concepts into effective innovative solutions.
• Must be agile, flexible with entrepreneurial mindset.
• Possession of knowledge of Food systems transformation and or economic development pillars will be desired.