Job Description
DIGITAL MARKETING OFFICER
K-Unity is a well-established Sacco Licensed by SASRA as a deposit taking Sacco with
operations in most parts of the Country. We offer savings, credit and insurance services and solutions to Agribusinesses, Organized Groups, SMEs, Individual Businesses, Employees both in Public and Private sector.
We are looking for a highly committed and motivated professional for the position of Digital Marketing Officer.
The digital marketer will be responsible for developing multichannel communication
strategies for K-Unity Sacco. His/her job description will cover various online
marketing sections, such as affiliate marketing, mobile marketing, pay per click
campaign, search engine optimization (SEO), and social media marketing.
Objective
The objective of digital marketing will be to develop strong and innovative strategies
to promote the K-Unity Sacco brand, products, and services. The digital marketing
professional will be expected to effectively use all marketing tools and techniques
PPC, SEO, SEM, email, social media, and display advertising.
Duties And Responsibilities
- Planning and execution of the digital marketing strategies.
- Content management for all our digital platforms.
- Timely responsiveness to online engagements to enhance positive sentiments
and ensure reactiveness resulting in lead generation and increased online market share.
- Gather digital marketing intelligence and online market insights.
- Report on performance of K-Unity’s social media platforms with recommendations and feedback on areas of improvement.
- Monthly reporting of leads generated from the digital platforms.
- Prepare well-structured Google Ads campaigns.
- In-depth keyword analysis.
- Setup conversion tracking using Google Analytics and Google Tag Manager,
- Setup standard custom reports in Google Analytics.
- Conduct data analysis on periodical and optimize campaigns to achieve the best ROI.
- Launching optimized online adverts through Google AdWords, Facebook etc.
- Monitoring competition and provide suggestions for improvement.
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.
- Keeping abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
- Drive traffic to company pages.
- Create and manage link building strategies, content marketing strategies, and social media presences.
- Innovate and present new marketing platforms and strategies
- Manage K-Unity Sacco website and maintain it, keeping best practices in mind
Qualifications & Skills Required
1. Bachelor's degree in marketing or business.
2. Proven experience as a Digital Marketing Officer or similar role.
3. Proven years of experience in planning, implementing & executing digital marketing strategies.
4. Excellent understanding of digital marketing concepts and best practices.
5. Stays up to date with the latest technology and best practices.
6. Hands-on experience with, Google Analytics, SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office.
7. Critical thinker and problem-solving skills.
8. Great interpersonal and communication skills.
9. Good time-management skills.