Job Description
Sales & Marketing Jobs In Kenya.
Job Title: Marketing and Branding Executive,
Job Reference Number: HR/AIBL/HRB/2023,
Reports To: Associate General Manager,
Location: Nairobi,
Job Type: Contractual,
Our client is seeking to hire a Brand & Marketing Executive to manage marketing and branding functions effectively and efficiently.
Duties and Responsibilities
Strategy
• Develop and implement Acentria Group’s corporate communication and branding strategy that is in line with the overall group strategy.
Marketing
• Develop and implement a digital marketing strategy that shall promote brand awareness, consideration, and conversion at scale to include:
o Target audience mapping for our products
o Marketing issues to be addressed and interventions that will address them.
o A go-to-market plan that includes marketing activities, including the proposed budget.
o Develop a measurement and evaluation template to review marketing activities.
o Develop Branding & Brand Imagery guidelines for Digital Products
o Develop and implement an annual Social & Digital Content Calendar
Brand Presence, Feel, and Story
• Ensure brand uniformity through all communication channels in Acentria.
• Develop & implement branding guidelines for Internal Communication
• Develop & implement branding guidelines for PR & CSR Events
• Develop & implement branding guidelines for staff profiles and outlook.
• Review user journey for digital platforms
• Office Visual ID
• Corporate Stationery guidelines
• Brand guidelines for point-of-sale materials
• Brand guidelines for merchandise
• Creation of a brand story
Communication and Public Relations
• Thought leadership for the MD and the organization – looking for various industry forums where the MD or appointed representative can be a speaker on behalf of the company.
• Stakeholder mapping and engagement, to promote mutually beneficial relationships within strategic partners in and outside the industry in liaison with appointed personnel from Acentria.
• Assist in stakeholder mapping to ensure the company and the MD are signed in on relevant associations and clubs’ membership in line with the strategy and budget.
• Develop and implement an events calendar for sponsorships, industry events, strategic pitches, employee education and motivation campaigns; e-newsletters, employee parties, employee incentives, team buildings and gateway in line with the company’s strategy and budget provision.
• Develop and implement CSR projects in line with the company’s strategy and budget provision.
• Develop and implement customer retention and awareness programs to include client gifting, cocktail events, and client experiences in line with the company’s strategy and budget provision.
Internal communication and capacity building
• Capacity building and training of the team.
• Fostering ownership and belonging for employees.
• Build cohesion and a unique culture that motivates the team.
Qualifications
• Bachelor’s degree; in marketing, business management, or accounting
• Postgraduate diploma and professional qualifications in marketing
• Prior experience in insurance will be an added advantage.
Key Skills Required
• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers’ wishes.
• Creativity and an ability to produce innovative and original ideas.
• Team working skills.
• The ability to manage and allocate budgets.
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time.
• An ability to think strategically and come up with campaigns.