Job Description
REFERENCE NUMBER: KTB/01/2023
DIRECTOR MARKETING DEVELOPMENT, KTB GRADE 2 (Renewable Five Years
Contract)
Key responsibilities
(i) Advice the Board on all Marketing and Business Development related issues in the tourism
sector
(ii) Develop, implement and review Marketing and Business development policies, strategies
and systems to ensure that KTB’s marketing human capital has optimal competencies and
capabilities.
(iii) Provide strategic direction in the development of the implementation framework for the
marketing and business development function.
(iv) Increase inter departmental / units collaboration and galvanize colleagues towards a
common cohesive strategic direction.
(v) Gather market intelligence and advice the sector
(vi) Ensure the promotion of a positive image of Kenya globally and facilitate the resolution of
conflicts within the industry.
(vii) Ensure full implementation of the Quality Management System within the Marketing and
Business Development departments.
(viii) Enhance stakeholder engagements, participation and collaborations for increased
productivity.
(ix) Prepare and manage the Marketing and business development budget.
(x) Ensure timely and efficient implementation of Marketing and business development strategy
and Annual Work Plan (AWP) and ensure that departmental performance targets are set
and achieved;
(xi) Inculcate a culture of continuous learning and performance improvements and a focus on
achievement of results by enhancing the teams’ capacities and capabilities.
(xii) Provide leadership and direction to the development of KTB’s marketing and business
development strategies, mission and vision.
(xiii) Oversee the co-relation of KTBs marketing and business development investments with
performance improvements, increased outputs and return on investments.
(xiv) Spearhead innovative and creative marketing and business development concepts and tools
(xv) Bear responsibility for prudent use of funds allocated to the directorate and for
demonstrating return on investment for all funds expended.
Key Qualifications and Experience
The ideal candidate must possess the following:
(i) Twelve (12) years’ relevant experience with five( 5) years in Senior Management level
(ii) Bachelor’s Degree in Marketing, Commerce (Marketing Option) or its equivalent qualification
from a recognized institution OR Bachelor’s Degree in any field from a recognized institution
AND a Postgraduate Diploma in Marketing from a recognized institution
(iii) Master’s degree in any of the following; Marketing, Tourism Management, Business
Administration or its equivalent qualification from a recognized institution
(iv) Member of a recognized professional body
(v) Leadership course lasting not less than four (4) weeks from a recognized institution
(vi) Proficiency in Computer Applications; and
(vii) Demonstrated merit and ability as reflected in work performance and results.