Job Description
DIRECTORATE/DEPARTMENT: Directorate of Corporate Services
GRADE/LEVEL: IRA 6
IMMEDIATE SUPERVISOR: Manager Corporate Communication
REF: SCCO/20
a) Job purpose
The position is responsible for implementing the strategies aimed at maintaining
IRA’s positive reputation and brand image through effective corporate
communication practices, media relations, stakeholder engagement, corporate
social responsibility, brand and events management. The position is also
implementing strategies aimed at enhancing and maintaining service delivery and
good customer experience.
b) Job Specifications:
Duties and responsibilities will entail:
I. Managerial / Supervisory Responsibilities
(i) Implement Communication Strategies and programs to support business
decisions and overall implementation of the Strategic Plan to enable the
Authority respond and address its internal and external stakeholders’
needs and expectations.
(ii) Execute media relations plans across all media platforms and provide
media relations and liaison support to enhance accurate and balanced
reporting of the Authority.
(iii) Plan and implement identified corporate social responsibility activities
and prepare reports of the same.
(iv) Preparation of information, education and communication materials
such as media releases, newsletters, interview briefs and broadcast
materials to support the achievement of communication outcomes;
(v) Undertaking media monitoring and prepare reports;
(vi) Implementing quality management standards and continuously identify
and manage risks in their operational areas.
(vii) Implement end to end flagship IRA events (e.g. Insurance Convention,
CEO’s Forum, Insurance Open Days, launches, workshops, etc.)
including preparation of the programme, managing suppliers and
speakers/facilitators among other activities.
(viii) Coordinate and carry out photography and videography duties at all
corporate events.
(ix) Implement and supervise adherence to the IRA brand manual in all
communication channels
(x) Coordinate the placement of media advertisements across print media
platforms
(xi) Continuously maintain the official digital communication platforms by
providing and updating content to ensure that they are current.
(xii) Identify strategic events and partnerships for consideration and
coordinate the Authority’s participation in the same for enhanced
visibility and corporate image.
(xiii) Oversee the production of publicity collaterals/corporate merchandise
and coordinate distribution of the same
II. Operational Responsibilities / Tasks
(i) Provide content for the IRA website and ensure that it is updated and
remains relevant for purposes of information dissemination
(ii) Assist in organizing and managing press conferences, media coverage
and respond to incoming media calls
(iii) Provide input for speeches, news releases, fact sheets, newsletters and
any other presentations or reports as required
(iv) Develop and maintain a database for distribution of IRA’s Information,
Education and Communication (IEC) materials
(v) Assist in gathering information, write articles and edit newsletters,
reports, journals and other publicity materials
(vi) Continuously update the media database and coordinate planned media
events like journalists’ training.
(vii) Provide guidance, coach and mentor staff within the department.
(viii) Plan, prepare and execute stakeholder and publicity activities in
furtherance of the Authority’s mandate.
(ix) Provide Corporate Communication and Customer Service support to all
departments within the Authority.
(x) Participate in joint financial sector regulator forums
c) Persons Specifications
(i) Bachelors degree in Mass Communication, Communication Studies,
Journalism, Public Relations or any other approved equivalent
qualifications from a recognized University/Institution;
(ii) Possess three (3) years’ experience or relevant field.
(iii) Be a member of a relevant professional body
(iv) Certificate in Computer proficiency
(v) Meet the provision of Chapter Six of the Constitution of Kenya