Job Description
1. Job Profile
Job Title: Marketing Officer
Status Permanent
Duty Station 1. Silibwet
2. Nairobi
Reporting to Branch Manager
Division/Department Business Development, Marketing
Directly Supervises MCOs
2 Purpose of the Job
To support Branch Manager in implementing marketing strategies of the organization at the branch level
3. Duties and Responsibilities
I. Operational Roles and Responsibilities
i. Implement all marketing and business growth strategies.
ii. Sell and market all Sacco products.
iii. Coach, train and supervise the Sales Representative to ensure targets are met.
iv. Prospect for new business.
v. Prepare presentations for prospective customers.
vi. Recruit new members to the Sacco.
vii. Supervise the management of Group accounts.
viii. Collection of competitor’s intelligence and reporting of the same to Branch Manager.
ix. Keep in safe custody all marketing materials i.e. brochures, banners, tapes etc.
x. Preparation of monthly business report for the area.
xi. Participate in trade fairs, marketing promotions, road shows and any other publicity campaign as may
be assigned and providing reports on the same.
xii. Liaison office in charge of ensuring that information is disseminated to members on time.
xiii. Carry out customer survey and ensure customer service is up to the standard.
xiv. Member education – Pass Sacco information to the customers on any new policies that may be
implemented.
xv. Visit clients to get complaints/comments and handling complaints at the field level.
xvi. Scout on new marketing opportunities the Sacco can exploit to improve market share.
xvii. Proactively resolve issues that come to your attention from members.
II. Perform any other duties as may be assigned from time to time.
Key Result Areas
The accountability areas are as follows:
• Improved customer satisfaction.
• Increased market share.
• Comparative analysis of market trends.
• Efficient marketing strategies for all the Sacco’s products and services.
4. Job Specifications
Education
• Bachelor’s degree in marketing or related field
b. Skills Required
• Proven track record in implementing marketing successful programs.
• Business savvy.
• Creative and innovative.
• Proactive in solving members issues.
• Excellent communication, influencing and presentation skills.
• Must have valid driving with driving experiences of not less than 4 years.
c. Minimum Experience Required
• 4 years progressive working experience in a dynamic service organization