Job Description
The Kenya Institute of Management (KIM) is the hub of management and leadership excellence providing the
highest quality professional and institutional development programs for greater growth and expanded opportunity.
Our mission is to steer and champion excellence, integrity and competitiveness in individuals and organizations.
The Institute hereby seeks to recruit results-oriented and self-driven experienced professional to join our team for
the position below:
MARKETING OFFICER
The jobholder responsible for coordination of the Institute’s marketing campaigns and activities related to revenue
generating Units internally and externally as guided by the corporate marketing strategy, plans and policy.
KEY RESPONSIBILITIES
1. Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.
2. Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and
card to the user units.
3. Generate live leads and make follow ups to be able to convert them into business
4. Implement Institute’s marketing policy at the user Unit to ensure total compliance
5. Oversee creation of advertisement and marketing materials to promote KIM products
6. Participate in evaluation of marketing activities to measure its effectiveness.
7. Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation
8. Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure
quicker return on investment (RoI).
9. Prepare monthly marketing reports on all marketing activities that have been implemented and keep records
of the same
10. Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
11. Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the
most effective messaging and positioning of the KIM Brand.
12. Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram,
Google ad and provide social media performance monitoring reports to enhance planning for future -marketing
activities.
KEY PERFORMANCE INDICATORS
a) Increase brand loyalty and equity
b) Greater brand visibility
c) Compliance top budget provision
d) Compliance to Institute policies and Procedures
e) Number of linkages created that can lead to business
COMPETENCIES
Technical
(a) Computer Literacy
(b) Enterprise Resource Planning(ERP)
(c) Customer Care skills
(d) Public Relations
(e) Report writing
(f) Networking skills
(g) Business Development skills
(h) Marketing skills
KNOWLEDGE & EXPEREINCE REQUIRED
a) Bachelor Degree in Marketing or related field.
b) Three (3) years of relevant work experience in the service industry.