Job Description
Royal Media Services Limited is the leading media house in Eastern Africa. It is home to award winning talent and products. To strengthen our position and align our products with emerging digital trends, we are looking for a suitably qualified person to fill the above position.
Position roles and responsibilities
Reports to Commercial Director. The DSM will be a technology minded online and mobile sales manager tasked with the responsibility to maximize revenue across the online and mobile network of Royal Media Services for all Radio and TV Stations. Will work with the AD Digital to set sales strategy and drive revenue. The DSM is a visionary who can move seamlessly between the technical and business environment and form productive partnerships with technical and creative leaders in digital media. The head of section will manage a sales budget and will be compensated based on hitting revenue targets.
• Under direction from Assistant Director (AD) Digital coordinate with Digital Content Manager, Digital Product Manager and other business areas to develop the vision for the Digital Division as a business and technology leader in the region using industry and technology trends, peer company learning, consultant insights, etc.
• Ideal candidates will have an understanding of digital online and mobile advertising
• Have a proven track record of partnering with content, product, and technology to develop and sell unique and innovative online and mobile ad campaigns
• Partner with content managers, editors, designers, developers and other staff to ensure digital platforms meet both audience and client needs
• Should be able to demonstrate a keen understanding of the nuances of the dynamic digital media sales environment
• Track performance against goals using robust web and mobile analytics
• Work with AD to help execute sales strategy while supporting overall business plan for division
• Manage, cultivate and mentor team members
• Develop digital sales strategies which will integrate with all media channels to deliver measurable results for clients
• Help strategize, design and support new business efforts
• Collate and compile periodic market and competitor intelligence reports
• Plan and execute all Web, Mobile, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Accountable for social media strategy across all current social platforms (Facebook, Blogs, Instagram, Twitter…)
• Conceive, create and execute innovative online and mobile media marketing programs
• Identify and develop integrated partnership / sponsorship strategies to meet revenue goals
• Develop strong relationships with sponsors, vendors and technologists (both internal and external)
• Track and analyze sales with daily/weekly/monthly reports and drive plans to improve key business metrics
• Successfully drive key initiatives through collaboration on online and mobile apps development with Digital Product Manager and Digital Content Manager
• Leverage social networking and customer relationship management tools
Academic qualifications, experience and other attributes
• Bachelor’s or Masters degree in Marketing or equivalent professional experience in Media and Digital Sales is preferred.
• 5 years sales management experience, with 2 years in mobile media
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking
• An entrepreneurial spirit with demonstrated business acumen with a clear ability to deliver desired results.
• Leadership and managerial skills to lead a sizeable team and nurture and retain talent while managing performance for corporate and team growth.
• Understanding of responsive design, mobile web solutions and mobile apps
• Enthusiasm for working in collaborative, cross-functional teams
• Outstanding communication skills, including the ability to translate user and business needs into clearly defined requirements and explain them to sales team
• Analytical mindset, including the ability to identify and track relevant metrics
• Willingness to innovate, explore new ideas and acquire new skills
• Drive, determination, attention to detail and commitment to excellence
• Keen interest in Technology and Media Industry
• Self-starter able to work in a fast paced, changing environment
• Strong experience in media industry is a plus
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Strong analytical skills and data-driven thinking
• Excellent written and verbal communication skills
• Forward-thinking and highly collaborative
• Experience managing projects on top of monitoring social APIs
• Contacts and well developed relationships across relevant online and mobile media channels