Job Description
DEPUTY DIRECTOR (COMMUNICATIONS)
JOB VACANCY No.: NaMATA/HR/04/2023
NaMATA JOB GRADE 3 – ONE (1) POSITION
(a) Job Specifications
The Deputy Director (Communications) will report to the Director (Corporate
Services). He / She will be responsible for coordinating Corporate Communications
related activities including, Public Relations, Digital Communications and Internal
communications, Sponsorships, events, brand and reputation management.
(b) Duties and Responsibilities entail: -
Specifically, duties and responsibilities will entail:
(i) Maintaining and improving the Corporate Communication policy of the Authority
taking into account the internal and external changes in the maritime industry;
(ii) Advising and recommending to the Authority possible outcomes and response
scenarios based on strategic initiatives made in the year;
(iii) Coordinating all corporate communications related activities including publishing
of brochures, handbooks, calendars, annual reports, departmental reports;
(iv) Developing and delivering creative communication strategies and plans;
(v) Updating the Authority website and digital platforms and facilitate
interdepartmental communications and managing external communications;
(vi) Building and maintenance of consistent branding, corporate identity across
relevant public relations channels while keeping the Authority up to date on
industry trends.
(vii) Developing suitable communication strategies to mitigate prevailing crisis;
(viii) Developing content to provide clear and adequate information and material that
will support marketing and communications activities;
(ix) Reviewing and approving key presentations and collaterals needed for
communications and outreach activities;
(x) Convening and chairing public relations and media related meetings;
(xi) Managing Digital & Media Relations including information sharing and invitations
for NaMATA events;
(xii) Developing and incorporating online tools and in-person networking to create
relationships and ultimately build the Authority’s brand, both online and off line;
(xiii) Coordinating content creation – editing and approving blog posts, articles,
newsletters, communications materials, and material for social media channels;
(xiv) Leveraging on social media by creating, managing and growing the Authority’s
presence through blogs, Twitter, Facebook, and other strategically relevant online
properties;
(xv) Managing incoming media requests and building relationships with industry
journalists; creating, executing and measuring media campaigns;
(xvi) Managing any online feedback forums;
(xvii) Implementing strategic communications plans and to provide local market insight
for the authorities public-facing communications;
(xviii) Developing networks with journalists, media producers, editors and strategic
influencers;
(xix) Gathering information on programmes and significant events in a specific
NaMATA Cluster area;
(xx) Developing media plans, distribute and follow up media releases, book interviews
and respond to media request;
(xxi) Overseeing the Corporate Social Responsibility (CSR) Programmes; and
(xxii) Overseeing the Compliments and Complaints Handling Mechanism of the
Authority.
(c) Requirements for Appointment
For appointment to this grade, a candidate must have: -
(i) A minimum period of ten (10) years relevant work experience and at least three (3)
years in a supervisory role in comparable and relevant position;
(ii) Master’s Degree in Public Relations, Communications, Journalism, Marketing,
International relations or any other equivalent qualifications from a recognized
institution;
(iii) Bachelor’s Degree in Public Relations, Communications, Journalism, Marketing,
International relations or any other equivalent qualifications from a recognized
institution;
(iv) Leadership Course lasting not less than four (4) weeks from a recognized
institution;
(v) Good communication skills;
(vi) Have a clear understanding of the working of the media;
(vii) Possess good oral and written communication skills in both English and Kiswahili;
(viii) Have demonstrated professional competence in information work as reflected in
work performance and results;
(ix) Proficiency in computer skills; and
(x) Meet the provision of Chapter Six (6) of the Constitution of Kenya.
(d) Behavioural Competencies / Attributes
(i) Communication skills
(ii) Listening Skills;
(iii) Ability to mobilize resources; and
(iv) Negotiation skills