Job Description
Job Description
1. Preparing and managing monthly, quarterly and annual budgets for the department.
2. Develop, lead and execute the Company’s marketing strategy.
3. Develop plans and targets (KPIs) for the department.
4. Identify opportunities to reach new market segments and expand market share.
5. Plan, design, and lead marketing campaigns across the Company’s offline and digital marketing channels, such as email, SMS, and social media.
6. Work directly with the relevant departmental teams to translate software features into marketing content for both offline and digital marketing channels to drive traffic and engagement.
7. Conduct market research and analysis to evaluate the target market, current trends, brand position, competitors, and market gaps.
8. Organize and attend marketing activities and events to raise brand awareness and corporate social responsibility.
9. Identify and develop strategic partnerships with other key partners.
10. Manage public relations for the Company.
11. Monitor, track, and report analytics (including customer acquisition cost) to ensure they align with the Company’s growth KPIs and strategies.
12. Assist with recruitment and appraisals of new and existing team members.
Requirements
1. 1+ Years of experience in a similar role, preferably within the tech industry.
2. 3+ Years of experience in Marketing.
3. At least a degree in Marketing or any related field.
4. Professional Certifications in Marketing could be an added advantage.
5. Solid knowledge of Web Analytics, Google Adwords, LinkedIn Advertising and Meta Advertising.
6. Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices.
7. Experience in Setting up and Automating Marketing Campaigns.
8. Deep understanding of marketing principles, trends, and customer personas.
9. Strong leadership, organizational, project management and planning skills.
10. Must be able to collaborate in teams.
11. Must have good networking skills and communication skills both written and oral (Proficiency in English and Swahili).
12. Good creativity, story telling and copy writing skills.Must have good time management skills.
Benefits
At Solutech, we understand the importance of maintaining a healthy work-life balance for our team. We believe that a harmonious integration of personal and professional lives leads to enhanced well-being, increased productivity, and overall satisfaction. To support our employees in achieving this balance, we are committed to providing the following perks:
1. Generous Paid Time Off (21 Days Annual Paid Leave and Paid Sick Leave)
2. Parental leave / maternity / paternity
3. Health Insurance for You + Your Family
4. Free Meals on Fridays
5. Generous In Office Beverages
6. Free Gym On Site
7. Technology and Resources (Company Phone, Laptop and Educational Resources)
8. Recognition and Appreciation (Including Annual Bonus Program)
9. Social and Community Engagement (Social Impact through CSR)
10. ESOP (In Development)