Job Description
DIRECTORATE/DEPARTMENT: Directorate of Corporate Services
GRADE/LEVEL: IRA 4
IMMEDIATE SUPERVISOR: Senior Manager Corporate communication
REF: MCC/12
a) Job purpose
The position is responsible for establishing and maintaining IRA’s positive
reputation and brand image through effective corporate communication
strategies and practices, media management, stakeholder engagement,
corporate social responsibility, creating brand personality and events
management. The position is also responsible for developing and implementing
strategies aimed at enhancing and maintaining service delivery and good
customer experience.
b) Job Specifications
The duties and responsibilities will entail:
I. Managerial / Supervisory Responsibilities
(i) Develop and execute Communication Strategies and programs to support
business decisions and overall implementation of the Strategic Plan to
enable the Authority respond and address its internal and external
stakeholders’ needs and expectations.
(ii) Develop and provide guidance in the implementation of a media relations
strategy for use across all media platforms in furtherance of the Authority’s
mandate
(iii) Develop and guide in the implementation of crisis communication plans
and procedures for enhance and positive reputation and corporate image
(iv) Identify and develop proposals to undertake research in corporate
communication and innovative customer service Corporate
Communication initiatives to keep abreast with emerging customer needs
and expectations.
(v) Develop and implement strategies aimed at promoting the IRA brand
through implementation of Corporate Social Responsibility
(vi) Formulate content development, management, and dissemination for
traditional and digital media channels for increased and sustained brand
positioning, publicity, and robust stakeholder engagement.
(vii) Formulate and manage the implementation of the Authority’s
advertisements, media and publicity campaigns across various platforms
and media for enhanced brand value, reputation, visibility, and sustained
stakeholder engagement.
(viii) Prepare and implement the Stakeholder Engagement strategy to guide in
lobbying and advocacy programs
(ix) Identify, establish and maintain strategic corporate partnerships and
alliances for the realization of the Authority’s mandate
(x) Develop, produce and disseminate communication and promotional
collaterals for use in various platforms and corporate functions.
(xi) Formulate and execute strategies for conducting regular research and
surveys in brand communication, service delivery and proactively obtain
market trends and insights on brand value and customer satisfaction
levels.
(xii) Plan and implement the execution and management of all corporate events
in support of achieving organizational mandate and corporate visibility.
(xiii) Coordinate the development, production and broadcasting of media
campaigns and publicity initiatives.
II. Operational Responsibilities / Tasks
(i) Establish a media database and initiate partnerships with media
organizations and journalists; interact and pitch stories/op-eds of
interest; organize media field visits and sensitization of reporters and
editors.
(ii) Draft and disseminate press releases and talking points; organize press
conferences; prepare media kits; provide information to querying
journalists; keep track of IRA mentions/media coverage.
(iii) Manage end to end flagship IRA events (e.g. Insurance Convention, CEO’s
Forum, Insurance Open Days, launches, workshops, etc.) including
preparation of the programme, managing suppliers and
speakers/facilitators among other activities.
(iv) Oversee liaison with media practitioners and the public on issues of
mutual concern to ensure only relevant information is disseminated
(v) Oversee in the production of IRA Quarterly Magazine.
(vi) Supervise adherence to IRA brand identity in all communication channels
(vii) Coordinate media advertisements across various platforms
(viii) Lead in the performance appraisal and identification of skill gaps and
training needs of the staff in the Department
(ix) Appraise the Corporate Communication Department staff
(x) Coordinate preparation of quarterly and annual departmental
performance reports on implementation of the strategic plan, performance
contract and operational/annual work plans
(xi) Develop, implement and review of the department’s annual budgets,
annual work plans, procurement and disposal plan in compliance with the
applicable laws and regulations;
(xii) Ensure compliance and direct the implementation of the Risk Management
Policy Framework; and support the CEO in ensuring that the framework
is integrated in the day-to-day activities of the Authority,
(xiii) Undertake performance management, training and development, coaching
and mentoring for all staff within the department.
(xiv) Plan, prepare and execute stakeholder and publicity activities in
furtherance of the Authority’s mandate.
(xv) Provide Corporate Communication and Customer Service support to all
departments within the Authority.
(xvi) Participate in joint financial sector regulator forums
c) Persons Specifications
(i) Masters Degree in Mass Communication, Communication Studies,
Journalism, Public Relations or any other approved equivalent;
(ii) Bachelors degree in Mass Communication, Communication Studies,
Journalism, Public Relations or any other approved equivalent
qualifications from a recognized University/Institution;
(iii) Management Course lasting not less four (4) weeks;
(iv) Supervisory Course for not less than two (2) weeks;
(v) Certificate in computer proficiency
(vi) Nine (9) years relevant experience
(vii) Member of a relevant professional body
(viii) Possess a certificate in Computer proficiency
(ix) Meet the provision of Chapter Six of the Constitution of Kenya