Job Description
The primary responsibility of the Digital Communications Officer entails overseeing
SACCO's digital presence. This includes managing social media, email campaigns, and other
digital platforms to ensure effective communication with both members and the wider public.
The focus is on maintaining a positive online image, engaging members, and promoting
SACCO's offerings to foster improved member retention and drive growth.
Key Responsibilities
o Social Media Management: Manage social media profiles (e.g., Facebook, Twitter,
Instagram, LinkedIn, TikTok, YouTube) to promote Sacco and engage with members.
Develop and schedule regular, relevant content, including posts, stories, and updates.
Respond promptly and professionally to member inquiries, comments, and messages on
social media. Monitor social media trends and adjust content strategy accordingly.
o Website Management: Maintain and regularly update Sacco's website with accurate and
current information. Ensure the website's user-friendliness, mobile responsiveness, and
accessibility. Collaborate with web developers or designers for continuous improvements.
Create high-quality content such as articles, blog posts, newsletters, and multimedia
materials aligned with Sacco's brand and messaging strategy. Implement SEO strategies to
enhance content visibility.
o Digital Advertising: Develop and implement digital advertising campaigns (e.g., Google
Ads, social media ads) aimed at reaching a broader audience and attracting new members.
o Data Analytics: Utilize analytics tools (e.g., Google Analytics) to monitor website traffic,
user behaviour, and campaign effectiveness. Prepare regular reports on digital
communication KPIs and provide insights to inform decision-making.
o Online Community Engagement: Cultivate a sense of community among Sacco
members via online forums, groups, or discussion platforms. Facilitate discussions and
promptly address member inquiries or concerns
o Crisis Management: Monitor online conversations and promptly and professionally
address any negative feedback or crises.
Key Performance Indicators
o Website Traffic Growth: Increase in the number of unique visitors and pageviews on
Sacco’s website.
o Social Media Engagement Rate: Growth in engagement metrics such as likes,
comments, shares, and follower count across social media platforms.
o Conversion Rate Enhancement: Improvement in the rate of converting digital
audiences (website visitors and social media followers) into active Sacco members or
customers.
o Online Community Expansion: Increase in the size and engagement levels of online
communities or discussion groups related to the Sacco.
o Content Engagement Metrics: Performance of digital content, measured by page views,
average time spent on pages, share rates, and user interaction.
o Digital Advertising ROI: Return on investment for digital advertising campaigns, including
cost per acquisition and overall campaign effectiveness.
o Email Campaign Effectiveness: Engagement rates for email campaigns, including open
rates, click-through rates, and conversion rates.
o SEO Performance: Improvement in search engine rankings and organic traffic growth due
to SEO efforts.
o Member Feedback and Satisfaction: Member feedback on digital platforms, gauging
satisfaction with digital communications and interactions.
o Crisis Response: Effectiveness in managing and resolving digital crises or negative
feedback, measured by response time and resolution satisfaction.
o Innovative Content Creation: Success in developing and implementing innovative and
engaging content strategies.
o Brand Consistency: Adherence to brand guidelines and consistency in messaging across
all digital platforms.
Qualifications, Knowledge, and Experience
o Diploma in Communications, Marketing, or a related field.
o Three years of experience in a similar role, preferably within a financial institution.
o Proven expertise in digital communications, marketing, and social media management,
including devising digital engagement strategies.
o Proficiency in content creation tools and platforms.
o Demonstrated capability in managing various social media accounts (LinkedIn, Twitter,
Facebook, Instagram, WhatsApp), including analytics reporting for communication insights.
o Strong understanding of digital metrics, including Google Analytics with the ability to
translate data into actionable insights.
o Proficient in managing website content management systems.
o Knowledge and experience in utilizing digital communication technologies.
o Exceptional written and verbal communication skills tailored to diverse audiences.
o Outstanding interpersonal skills with a collaborative, problem-solving approach.
o Self-motivated with adaptability and enthusiasm in approaching tasks.
o Dedication to enhancing internal and external communications and fostering a collaborative
work environment.