Job Description
Primary Responsibilities
Brand Management
Gather necessary research relating to the brands in the portfolio and ensure a deep understanding of brand features and USPs; proactively participate in product training alongside Sales teams.
Understand the brand guidelines, visual identity, global campaigns and global communication guidelines for each brand in one’s portfolio.
Collaborate with Sales teams to obtain a deep understanding of the customer profile for all models of one’s brand portfolio including profiling target consumer groupings and gathering brand insights.
Lead and facilitate weekly/monthly meetings with relevant commercial heads to review brand strategy, priorities and required actions for achievement of brand goals and targets.
Manage brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout the brand campaign period.
On a bi-monthly basis, monitor campaign response/measure success of each campaign and make recommendations to immediate supervisor and put into place agreed on follow-up actions.
Ensure proper branding in line with global brand visual identity guidelines in all customer touchpoints including events, web /digital, showrooms and points of sale.
Manage communication for strategic alliances involving one’s brands.
Ensure completion of campaign checklists and timely follow-up with relevant stakeholders
Use email or other electronic marketing techniques to inform dealers/customers of new products launches and contribute to lead generation.
Events execution
Effectively organize internal and external events and meetings preparing/securing information as necessary.
Media and Agency engagement
Plan and execute press releases and other media engagement activities factoring in necessary lead times.
Write agency advertising campaigns and media briefs.
Liaise with agencies to produce advertising campaigns in line with overall brand plans and budgets as approved by the Brand Manager.
Work closely with PR Company / Advertising Agency on copywriting of articles, marketing materials etc
Marketing Strategy and Planning
Support the Brand Manager, Marketing in the creation of detailed marketing proposals/plans in line with strategy and targets, and within budget.
Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met and ROI is analyzed.
Review the ongoing competitor analysis report and make appropriate recommendations on brand strategies.
Prepare brand strategy presentations and plans for periodic communication and updates to Directors, relevant Heads of Department, Distribution Network (Branch Managers and Dealers) and Brand Principals.
Proactively lead the creation of Marketing Department standard operating procedures (SOPs) and checklists based on identified business needs or as and when required by immediate supervisor.
Lead and deliver on ad-hoc projects as they arise.
Stakeholder Management-i.e. Principles e.g. reimbursement management
Budgeting and Cost Management
Monitor ongoing campaign spend against the budget, ensure accurate record-keeping and highlight where variance occurs in collaboration with Finance and Marketing
Report to Brand Manager, Marketing on budget status and expenditure.
Prepare Marketing expenditure for reimbursement reports for submission to Principles following approval by the Brand Manager.
Managing production-marketing materials and reviewing branded products and dealing with agencies
Supervise efficient production of great quality marketing material & branded merchandise with selected internal and external designers in line with brand guidelines.
Academic Qualifications
Bachelor’s degree in marketing, business or another relevant field required
Skills and Competencies
• Curiosity and enthusiasm with a positive frame of mind; exudes pride in and for brands within one’s portfolio
• Staying up to date with relevant changes in the market.
• Strong organizational and planning skills with the ability to deliver a high volume of quality work
• Strong verbal communication skills for articulating ideas to colleagues and clients
• Project management experience and proven ability to work in a multi-functional team
• Written communication skills for producing high-quality content
• Ability to work independently and flexibly
• Capacity to prioritize, work across multiple projects, work well under pressure and meet deadlines
• Excellent teamwork and networking skills
• Creative skills for contributing new and innovative ideas
• Approach to work should be self-motivated, proactive, and very detail-oriented
• Able to effectively prioritize work and exercise mature judgment; able to follow up and report on tasks daily
• Must proactively identify tasks and have an attitude that “finishes the work” to a high level of professionalism
Professional Memberships
• Professional certification from the Chartered Institute of Marketing (CIM) and/or The Institute of Direct and Digital Marketing (IDM) – Preferred.
Applicants should forward their applications to vacancies@simbacolt.com on or before COB 31/12/2022. Applicants should indicate the job title in the subject line of their email.
Skills and Competencies
Curiosity and enthusiasm with a positive frame of mind; exudes pride in and for brands within one’s portfolio
Staying up to date with relevant changes in the market.
Strong organizational and planning skills with the ability to deliver a high volume of quality work
Strong verbal communication skills for articulating ideas to colleagues and clients
Project management experience and proven ability to work in a multi-functional team
Written communication skills for producing high-quality content
Ability to work independently and flexibly
Capacity to prioritize, work across multiple projects, work well under pressure and meet deadlines
Excellent teamwork and networking skills
Creative skills for contributing new and innovative ideas
Approach to work should be self-motivated, proactive, and very detail-oriented
Able to effectively prioritize work and exercise mature judgment; able to follow up and report on tasks daily
Must proactively identify tasks and have an attitude that “finishes the work” to a high level of professionalism.