Job Description
Manager-Marketing & Communication.
The Kenya Revenue Authority (KRA) is the principal revenue collector for the Government of Kenya with the primary goal to deliver Kenya to financial self-sufficiency through effective tax revenue mobilization. KRA is seeking a result-oriented, self-driven individual of high integrity to fill the position of Manager – Marketing and Communications, which is domiciled at Marketing & Communication Department.
Purpose of the job
Planning, developing and implementation of marketing and communications strategies to enhance the Authority’s brand visibility, customer experience, social responsibility, relationship & diplomacy management, tax education and outreach programmes between the Authority and its stakeholders.
Key Responsibilities
• Develop and implement marketing and communication strategies
• Monitor and safeguard the Authority’s brand identity
• Manage and coordinate international cooperation to raise the Authority’s profile, enhance linkages and promote business .
• Carry out market research and stakeholder needs assessment to identify trends, preferences and competitive positioning.
• Coordinate content development, production and dissemination of information via various platforms.
• Manage public and media relations.
• Manage internal and external communication channels
• Develop and implement initiatives to drive stakeholder engagement and customer experience
• Implement tax education strategies
• Management of performance, audit, integrity, QMS and risk programmes
Academic qualification
• Bachelor’s degree in marketing, Communications, public relations, International Relations and Diplomacy, Public Administration, journalism, or related field from a recognized University.
• Relevant postgraduate qualification is an added advantage
Professional Qualifications
• Professional qualification in Marketing, Communications, Journalism, Public Relations, International Relations, or related field
• Membership to a relevant professional body.
Work Experience:
Minimum of 5 years relevant work experience in marketing and communication role with at least 2 years in first level management.
Key Competencies:
• Excellent leadership and people management skills
• Technological ability and Good decision making capabilities
• Resilient, focused, results-oriented, Risk management and analysis
• Excellent oral and written communication and presentation skills, Good planning and organizational skills