Job Description
GRADE KUC 3
REF: KUC/7/1/8/10/2023
a. Job Purpose
This position is charged with the overall responsibility for the execution of
the College Marketing, Enterprise and business development functions.
This position reports to Director, Strategy, Partnership and Enterprise.
b. Job Specification
i. Initiating the Development, implementation and review marketing
policies and strategies of the College.
ii. Enhancing stakeholder engagements, participation and collaborations
for increased productivity.
iii. Ensuring timely and efficient implementation of Marketing strategy;
iv. Providing advisory services in the development of the implementation
framework for the marketing support services function.
v. Spearheading innovation and creativity in marketing concepts and
tools
vi. Conducting periodical market surveys, benchmarks and market
intelligence
vii. Identifying market niches suitable for targeted growth and
development of the KUC’s products and service portfolio;
viii. Planning, co-ordinating and overseeing marketing of the KUC’s
products and services, including advertising and promotions for
improved awareness and uptake
ix. Ensuring visibility of KUC products/services at all outdoor activities
and other events through the use of promotional materials for brand
memory;
x. Designing and specify innovative solutions to meet KUCs business
requirements in line with global best practices
xi. Ensuring business prospection and sales activities for revenue
generation from Commercial activities are effectively carried out
xii. Co-ordinating the Business Continuity Processes.
xiii. Monitoring and measuring the performance results to track the
milestones achieved against set targets and gauge the effectiveness
of strategies deployed;
xiv. Developing and implementing corporate Resource Mobilization and
Enterprise Development strategies;
xv. Implementing KUC’s Resource Mobilization and Enterprise
Development policies in liaison with other relevant departments;
xvi. Designing and facilitating resource mobilization strategies;
xvii. Managing Resource Mobilization and Enterprise Development budget;
xviii. Monitoring and measuring the performance results to track the
milestones achieved against set targets and gauge the effectiveness
of strategies deployed.
c. Person Specification
For appointment to this grade a candidate must have:
i. Bachelor’s degree in Either Commerce (Marketing) or Business
Administration (marketing), Business Management (marketing) or
its equivalent;
ii. Master’s degree in Business Administration (marketing), Business
Management (marketing);
iii. Thirteen (13) years relevant working experience five (5) of which
must be in management;
iv. Supervisory Skills course lasting not less than two (2) weeks from a
recognized institution;
v. Senior Management Course lasting not less than four (4) weeks from
a recognized institution;
vi. Leadership course lasting not less than four (4) weeks;
vii. Demonstrated results in work performance
viii. Proficiency in computer applications;
ix. Member of a relevant professional body;
x. Fulfil the requirements of Chapter 6 of the Constitution.