Job Description
MARKETING OFFICER (ONE POSITION) JOB REF NO. MIC/015/2023
Terms of Service-contract for a term of five (5) years and may be eligible for
reappointment subject to acceptable performance.
Duties & Responsibilities
i. Contribute and assist in developing and implementing marketing strategies that are geared
towards improvement of the Corporation’s brand image;
ii. Plan advertising and promotional campaigns for products or services on a variety of media
(social, print etc.)
iii. Assist in developing investment guidelines e.g. Investment portfolios and investor
guidebooks;
iv. Conducting market research to identify opportunities for promotion and growth;
v. Preparing content for the publication of marketing material and oversee distribution;
vi. Assist in organizing and facilitating public relations activities and events like trade fairs and
exhibitions;
vii. Formulating, reviewing and implementing policies on investments, public relations and
Corporate Social Responsibility (CSR);
viii. Assist in preparing the Investment promotion budget and the marketing plans in line with
the corporate strategy;
ix. Assist in developing and implementing Corporate Communications Strategy including the
public relations and communications plan e.g. Draft speeches, Create web and media content;
x. Collating and analysing market intelligence, competitor activities as well as the
performance of the Corporation’s products in the market and advising management
accordingly;
xi. Liaising with internal and external entities on public affairs matters;
xii. Maintaining media contacts and relations;
xiii. Overseeing the customer service response, acknowledgement and address complaints;
xiv. Maintaining positive relationships with all stakeholders;
xv. Any other duties as may be assigned.
REQUIREMENTS FOR APPOINTMENT
i. Be a Kenyan citizen;
ii. Bachelor’s degree in Business Administration, Marketing or related field from a recognized
University;
iii. Master’s Degree in a related field from a recognized University will be an added advantage;
iv. Have had experience for a period of not less than five (5) years;
v. Professional qualification and membership to a professional body where applicable;
vi. Proficiency in computer applications
vii. Fulfil the requirements of Chapter Six of the Constitution
PERSONAL QUALITIES IN ADDITIONAL TO THE ABOVE REQUIREMENTS.
i. Leadership skills
ii. Communication skills
iii. Team building
iv. Ability to work under pressure
v. Strategic and innovative thinking
vi. Interpersonal skills
vii. Collaboration skills