Job Description
COMMUNICATION AND PUBLIC RELATIONS OFFICER, Ref. CPRO-001/2022
Department: Business Development
Reporting To: Business Development Manager
Job Summary:
The role entails responsibility for implementation of the Public Relations and communication strategy in pursuit of the achievement of the mandate and vision of the Institute to promote high ideals of the corporate image and the KISM brand through service protocols to members of the public and other stakeholders
KEY DUTIES AND RESPONSIBILITIES
Communication and Public Relations
- Facilitate the development of a comprehensive corporate communications and PR Strategy
- Develop work plan for the implementation of the strategy
- Monitor the implementation of the communications and PR strategy
- Put together a content development plan
- Provide advice on how to engage mainstream media houses and establish collaboration
- Assist in the development of journalist / reporters’ database
- Provide advice in conceptualizing media events and ensuring coverage of events by the media
- Coordinate the Institute’s events, including press conferences and media briefings
- Facilitate a media skills training for key organization staff
- Provide input on revamping of the Institute’s website
- Edit, update, and manage the institute’s website and social media platforms ensuring that the content is factual, timely and a correct representation of the Institute.
- Provide advice on improving branding including assistance in developing a branding and style guide for KISM
- Develop content for print and electronic media to ensure clear communication to stakeholders
- Track, analyze and report on media mentions and maintain all records of media coverage
- Provide requisite information to ensure accurate and timely responses to media and other key stakeholders.
- Ensure that the newsletter is produced on time and as per the Institute’s quality standards.
- Plan and coordinate activities towards successful delivery of excellence awards and
recognition programs
- Provide feedback to enhance business processes and initiate process improvement to achieve operational excellence.
- Develop individual work plans, monitor own performance, and seek requisite support to ensure delivery of agreed targets.
Social Media:
- Increase KISM’s presence in multiple social media channels ensuring that the presence is actively robust in engaging with the various relevant publics
- Generate a detailed social media strategy based on various communication strategies and activities work plan within KISM
- Develop a weekly social media engagement plan
- Advice and assist in the creation of relevant media assets for social media engagement such as photos and caption, short videos, info graphics etc.
- Continuous monitoring of updating of social media accounts
- Generating weekly and monthly reports on the accounts include number of persons reached, impressions and levels of engagement on various social media accounts
- Advising KISM on topical issues on social media requiring the Institute‘s attention
QUALIFICATION AND KNOWLEDGE
- Bachelor’s Degree in Communication, Public Relations or any other related field
- Professional Certification in Communication, Public Relations or a related field;
- Member in good standing of a professional body, preferably PRSK, MSK.
- Knowledge of relevant computer packages.
EXPERIENCE
- Six (6) Years of relevant working experience; 3 years of which should be in a supervisory role
SKILLS/COMPETENCE
- Ability to deliver results in a complex and dynamic environment.
- Interpersonal Communication, Client Relationships, Writing, Public Speaking, Creativity, Innovation, Excellent team player
- Ability to identify customer needs and deliver service excellence.
- Demonstrate knowledge on relevant legislation and applicable professional standards.
- High level of integrity and interpersonal skills.
- Ability to work with minimum supervision and under strict timelines.
- High level of attention to detail.
- Knowledge of relevant media software.
- Excellent analytical skills.
In addition to the professional qualifications, successful candidates will be required to meet the expectations of Chapter 6 on Leadership and Integrity and possess;
- Valid certificate of Good conduct
- Clearance certificate from the Ethics and Anti-Corruption Commission
- Certificate of compliance from the Higher Education Loans Board (HELB)
- A valid Kenya Revenue Authority (KRA) Tax Compliance clearance
- A valid certificate of clearance from the Credit Reference Bureau
- A relevant identification document
- Valid Membership Certificate from relevant Professional body