Job Description
DEPUTY DIRECTOR, MARKETING AND ENTERPRISE DEVELOPMENT – GRADE
KUC 3 (1 POST)
a. Job Specification
i) Developing, implementing and review of marketing policies and strategies of the
college
ii) Enhancing stakeholder engagements, participation and collaboration for
increased productivity
iii) Providing advisory services in the development of the implementation
framework for the marketing support services function
iv) Spearheading innovation and creativity in marketing concepts and tools
v) Conducting periodical market surveys, benchmarks and marketing intelligence
vi) Identifying market niches suitable for targeted growth and development of the
KUC’s products and service portfolio
vii) Planning, coordinating and overseeing marketing of the KUC’s products and
services, including advertising and promotion for improved awareness and
uptake
viii) Ensuring visibility of KUC products/services at all outdoor activities and other
events through the use of promotional materials for brand memory
ix) Ensuring business prospection and sales activities for revenue generation from
commercial activities are effectively carried out
x) Monitoring and measuring the performance results to track the milestones
achieved against set targets and gauge the effectiveness of strategies deployed
xi) Developing and implementing corporate resource mobilization and enterprise
development strategies
b. Person Specification
For appointment to this grade a candidate must have:
i) Master’s degree from a recognized institution
ii) Bachelor’s degree in business administration, marketing or equivalent
qualification from a recognised institution
iii) At least fifteen (15) years relevant working experience, three (3) of which
should be in a management position
iv) Leadership course lasting not less than four (4) weeks from a recognized
institution
v) Demonstrated results in work performance
vi) Proficiency in computer applications
vii) Member of a relevant professional body
viii) Fulfil the requirements of chapter 6 of the constitution
c. Key Competencies and Skills
i) Strong communication and reporting skills;
ii) Managerial skills and ability to lead teams;
iii) Mentoring, coaching and leadership skills;
iv) Analytical skills;
v) Interpersonal skills;
vi) Team player; and
vii) Ethical and integrity